Now that we find ourselves in the middle of the holiday season, it seems appropriate to address the company value of Faith. In February 2025, the Pew Research Center conducted a survey finding that 83% of Americans believe in God or a Higher Power, and nearly two-thirds of these individuals practice personal spiritual activities at least once a week. This most recent survey’s results are consistent with those from surveys conducted since the turn of this century, in which an average of 90% or more of Americans hold similar perspectives. 

So much of our company’s culture and values have been born out of work that originated in our clinical practice as counselors. The biopsychosocial-spiritual model assesses patient thinking and behaviors in each of these domains (and others) as determinants of their resiliencies, impairments, and overall quality of life. A counselor’s professional ethics also compel us to attune to the contextual attributes of each patient—e.g., race, ethnicity, and gender. We passionately celebrate the diversity of America because it is the collective contributions of our multicultural differences that have made our great nation the envy of the world. However, when we also acknowledge that the majority of people we serve cite spirituality as the most important attribute of their lives, we can rightfully celebrate what most significantly unifies us.  

Whole-health begins in the mind, and knowing “why I believe what I believe” is essential to developing a healthy self-identity. It is important to recognize that many individuals who do not acknowledge a specific religious affiliation still maintain faith in a worldview—and that worldview is influenced by beliefs from a deeper place within our souls that seeks to elevate human dignity, to discover the best version of ourselves, and to claim the moral principles that anchor our personal behaviors and unify our communities. There really is no social justice without spiritual maturity. 

So, faith is important because it implies belief in the personification of the best attributes of humankind, whose wisdom regarding truth far exceeds our own, and who seeks to be known. Faith, then, from wherever it is derived, always leads us to an immutable conclusion: All truth is God’s truth—because it is from this higher power/authority that we understand the universal truths that inspire us to experience love, joy, peace, and kindness. This is where our relentless pursuit of excellence begins. It is the source from which we can discover meaning and purpose in our lives, and to more profoundly connect and commune with others.  

What is the outcome? Spirituality hopes for joy to overcome depression, that peace will reign over anxiety, love is always victorious over hate, and faith will defeat our darkest fears. It also promotes the best versions of our individual selves, and we are then able to reflect this same kindness, compassion, and patience onto every person with whom we are privileged to serve. How is it possible for us to be agents of whole-health solutions if it is not anchored in the universal truths that come from our personal faith and values? 

I hope this holiday season offers time for your own quiet self-reflection as you attend to your spiritual identity, along with your hopes for the people, pursuits, and dreams that are most meaningful to your life. Perhaps you will experience your own personal “revelations,” and that will, in turn, further inspire your quest to Discover Your Best!